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Standard Visibility Packages
- Single Page Enhancement
Frequently your visibility objectives can be attained by some
simple grooming of your home page. With this inexpensive package,
we will review the textual content of your page, recommending
small but important changes to wording that will improve the page's
visibility. We will also tailor the page's hidden "meta tags"
- title, description, keywords and a few others - which visitors
do not see but which search engines use to determine a page's
visibility. And we will submit your page to the 5 most important
search engines for their evaluation. The cost of this package
is a $270 one-time fee. If you wish, you may have additional pages
optimized for the same cost of $270 per page.
- Continuing Page Management
Visibility management is a dynamic and rapidly changing field,
especially in business areas that are highly competitive. The
rules governing page visibility change frequently as the various
engines fine tune their search processes. For many businesses,
it is a good idea to monitor and adjust your pages’ visibility
on a continuing basis. For a cost of $340 per page per month,
we will track each page’s visibility in various search engines
and directories, make tweaks and adjustments to content and hidden
meta tags as necessary, and resubmit the pages to the search engines
for re-evaluation. In addition, we will provide a cogent written
analysis of your site’s traffic, based on information accumulated
in the Web server’s log files.
- Keyword Selection and Validation
Keywords are the single most important factor in determining a
Web site’s visibility, but they are not generally well understood.
Your keywords are not what you want to tell the world about your
site. Rather they are the words and phrases that the world will
use when it is looking for someone like you on the Web. It is
important for your site’s visibility that the keyword phrases
that you choose for your site match up well with those that searchers
actually enter into the search engines. We have access to a database
of more than 3 billion actual search requests, and we can evaluate
the data to help you select those phrases that will maximize your
visibility. Out basic keyword selection and validation package
is priced at $540.
Custom Visibility Packages
For most of our clients, one or two of our Standard Visibility
Packages is sufficient to improve their visibility on the
World Wide Web.
But a few of our clients may have special visibility challenges,
perhaps being in a highly specialized industry or a niche
market,
or having a particularly complex sales and marketing cycle. If
yours is one of these companies, we can design for you a custom
visibility
package, integrating it as part of your overall marketing and promotion
program. The cost of the package will be determined by the
scope
of the work performed and will be based on our standard hourly
billing rate.
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